UK Sell Outs

I guess things happen in threes. Or at least I need three examples before I am driven to blog.

Is it just London or are all of a sudden musicians selling out like crazy? The other night I was shocked to hear Stephin Merritt's voice and trademark ukulele music hawking a new Volvo station wagon. Then tonight I saw a Mars bar commercial with New Order's Blue Monday in the background.

But the absolute worst I thought was the new Birds Eye commercial with Suggs from Madness. Not so much because they are using Our House, which is one of the most commericalized songs on earth - but because he is actually in the commercial.

I guess I am in marketing so I shouldn't bitch. Am I a snob or should I expect my music heroes to remain untainted?